This document has been shared as a response to a recent discussion that took place at SEO Signals Lab, a popular SEO Facebook group. The discussion was based around providing proof of hours and a detailed log of all work performed. You can read the entire discussion here along with my response As a way …
One of the very first questions I asked myself when I started my own SEO business was, “How much do I charge?” If you’re just getting started you might be asking yourself similar questions. What’s a fair rate? What’s everyone else charging? Do I charge fixed pricing monthly, per hour, or per project? Do I …
Let me ask you something…. Have you ever had a client where no matter what you did, they were unhappy? You increased search traffic by 800%. You took customer enquiries from 20 per month to 500. You ranked some of their most desirable terms within search. Yet they’re on the phone bitching and whinging and …
First Page Rankings Won’t Save a Broken Business Read More »
When it comes to redesigning a clients site, there’s an awful lot to consider. Especially for larger, well established sites that receive a lot of traffic from Google. Let’s face it, the last thing you want to do is screw it up and lose all of the clients traffic and rankings. This is where the …
How To Maintain Traffic and Rankings When Redesigning a Clients Website Read More »
In this blog post I want to talk about prequalifying leads. In particular why it’s important and how to go about it. Because look, if you’re not prequalifying your leads, chances are you’re just taking anyone on board and that’s stupid. Infact this is probably the biggest mistake most SEO consultants are making. It’s definitely one that …
Let’s talk quickly about proposals. I’m not even sure where to start here. I’ve tried rewriting this introduction several times, but each and every time I end up scrubbing it and starting over simply because I want to start by saying… Proposals are fucked. So I’m going to start with that. “But John, you don’t …
Performance-based SEO simply means, you get paid inline with the results that you achieve. So if you do great, you get paid. If you don’t then, well, you probably won’t. Performance based SEO is usually offered as an incentive to attract clients, however the incentive is often dishonest, misleading and deceitful. Unlike traditional SEO that …
One of the hardest parts of running an SEO business for the most part is getting clients – especially if you’re just starting out. It can certainly be a relief when the phone rings, and there’s someone on the other end that’s interested in working with you. They’re cashed up, they need help with SEO …
