I’ve worked with quite a few people now, providing coaching, consulting and other various forms of training and many of the problems I see are quite similar. SEO’s not getting paid, chasing overdue invoices, no processes, not being able to get clients and signing anyone up that comes along. I posted about this recently over …
10 Key Things I’ve Done Within in My SEO Business That Led To Great Success Read More »
About 5 years ago I bought into the whole private blog network thing, otherwise known as a “PBN” I guess at the time, I made the mistake of thinking “Well everyone else is doing it, so I guess I should too”. Stupid. I spent about a year dicking around buying up sites, expired domains, sorting …
Private Blog Networks – Do They Work Or Is it all Bullshit? Read More »
If we think back to the very early days of the web (pre Google) some of us might remember how web directories were used to search and find useful information online. Infact, this is exactly how Yahoo started back in the early 90’s. It wasn’t a search engine, it was a directory. It might seem …
Are Listings in Directories Good or Bad for SEO? Read More »
Site redesigns can be both a fun and daunting experience. Fun in the sense that it’s often an enjoyable experience from a design point of view. That being of course, looking at new colours, new layouts, styles and perhaps even adding new features or elements to make your website perform better or look more visually …
How To Maintain Google Rankings and Traffic During a Site Upgrade or Redesign Read More »
When it comes to getting clients in your seo business, you’ll no doubt, end up attracting all sorts. Those that pay early, those that pay late, and those that don’t pay at all. Then there’s those that whinge about anything and everything including the most trivial of matters. Then of course there’s those that take …
I’ve lost count of just how many times I’ve had someone say to me, “John, you’re so lucky to be working from home. I wish I could do what you do” All I can do is shake my head. It might seem like I’m sitting at home eating breakfast cereal and watching cartoons whilst pulling …
5 Reality Checks Before Starting an SEO Business from Home Read More »
Closing prospects can be hard, but it doesn’t need to be. I’ve spent years working on my onboarding processes and have refined it to the point where I’m literally closing every single prospect that makes an enquiry. So if you’re struggling to close then you’ll get great value out of this one. Coffees for closers …
Here’s How I Close Virtually 100% of My SEO Leads Read More »
Have you ever found yourself on a call with a prospect saying something like this – “Sure I can help you with FB ads” “Yes, I do Adwords” “Yes, we can help you with your email sign up form” “Absolutely we can help with your SEO needs” “We also provide web design and we do …
Less Services, More Money – Stop Trying to Do Everything Read More »
When it comes to working with clients – one thing I’ve noticed that always varies – are expectations. Some clients have realistic expectations – they understand that the process takes time. They understand the work involved. They work with us, not against us. They do whatever they can to help and make the process easier. In …
How to Eliminate the Dreaded SEO Campaign Expectations Gap Read More »
I’m going to preface this entry by firstly saying this. If you’re in this position where a client owes you money, then its’ your fault. Not the client, it’s yours. Now before you punch the screen or send me a nasty email – hear me out. I’ve been doing this a long fucking time, and …
One of the very first questions I asked myself when I started my own SEO business was, “How much do I charge?” If you’re in this position chances are you’re asking the same question. What’s a fair rate? What’s everyone else charging? Do I charge fixed pricing monthly, per hour, or per project? Whatever you …
If you’re working as a freelancer the last thing you want to do is be mucking around wasting time with low end deadbeat clients Regardless of what you’ve been told or what you might think you know, it’s just not possible to provide any type of quality service dealing with clients that are only interested …
One of the hardest parts of running an SEO business is getting clients – especially if you’re just starting out. It can certainly be a relief when the phone rings, and there’s someone on the other end that’s interested in working with you. They’re cashed up, they need help, and you’re literally sitting there desperate …
How to Spot Red Flags On Prospect Calls and Avoid Crazy SEO Clients Read More »
If you’ve got paying clients, then it’s your job to demonstrate a return on investment. If you’re not, then you’re going to find yourself sitting through some rather uncomfortable conversations. I want to point out two things here before we get into this, and they are – Demonstrating an ROI for your clients is fucking …
You ever had a new client that’s said something along the lines of “Listen, if we don’t get results in 3 months, we’ll cancel and go somewhere else” I have, and it fucking sucks ass. Needless to say, I’ve overcome that problem, and I’m going to share with you exactly how. Twitchy clients, urgh I …
There’s a common trend that I see amongst freelancers working in the SEO space, and that trend is this – they all under price themselves by offering cheap services. Why? Recently, I published a blog post where I shared my earnings within my own SEO business, having made almost half a million dollars over the …
Here’s Why You Should be Charging Agency Rates as a Freelancer Read More »