Making the decision to niche down and operate as an SEO specialist can be both an exciting and daunting prospect. Exciting in the fact that it can help fast track the success of your SEO business, but also daunting, given the fact that choosing a niche can often be quite difficult. With so many different …
One of the very first questions I asked myself when I started my own SEO business was, “How much do I charge?” If you’re just getting started you might be asking yourself similar questions. What’s a fair rate? What’s everyone else charging? Do I charge fixed pricing monthly, per hour, or per project? Do I …
How to Charge For SEO – An SEO Consultants Guide Read More »
Let me ask you something…. Have you ever had a client where no matter what you did, they were unhappy? You increased search traffic by 800%. You took customer enquiries from 20 per month to 500. You ranked some of their most desirable terms within search. Yet they’re on the phone bitching and whinging and …
First Page Rankings Won’t Save a Broken Business Read More »
When it comes to redesigning a clients site, there’s an awful lot to consider. Especially for larger, well established sites that receive a lot of traffic from Google. Let’s face it, the last thing you want to do is screw it up and lose all of the clients traffic and rankings. This is where the …
How To Maintain Traffic and Rankings When Redesigning a Clients Website Read More »
In this blog post I want to talk about prequalifying leads. In particular why it’s important and how to go about it. Because look, if you’re not prequalifying your leads, chances are you’re just taking anyone on board and that’s stupid. Infact this is probably the biggest mistake most SEO consultants are making. It’s definitely one that …
It’s been a testing week for me. I’ve had some great client calls, and some – well, not so great. Very frustrating to say the least. If you read anything about “SEO” this week, then take the time to read this. I’m going to give one of the most honest, straight forward and bullshit free …
SEO Fatigue – Dodgy Agencies, Clueless Clients, Had Enough Yet? Read More »
Let’s talk quickly about proposals. I’m not even sure where to start here. I’ve tried rewriting this introduction several times, but each and every time I end up scrubbing it and starting over simply because I want to start by saying… Proposals are fucked. So I’m going to start with that. “But John, you don’t …
Okay, let’s talk about suburb pages for a minute. Firstly, before getting into this I want to warn you that this really isn’t a sexy topic at all. Infact building out multiple suburb pages for local SEO is about as interesting as elbow skin. It’s boring, it’s repetitive, and if you’re not careful, you’ll be …
How to Build and Rank Multiple Suburb Pages in Google Like a Boss Read More »
Performance-based SEO simply means, you get paid inline with the results that you achieve. So if you do great, you get paid. If you don’t then, well, you probably won’t. Performance based SEO is usually offered as an incentive to attract clients, however the incentive is often dishonest, misleading and deceitful. Unlike traditional SEO that …
One of the hardest parts of running an SEO business for the most part is getting clients – especially if you’re just starting out. It can certainly be a relief when the phone rings, and there’s someone on the other end that’s interested in working with you. They’re cashed up, they need help with SEO …
