John Romaine

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How to Charge For SEO – A Bullshit Free Guide

One of the very first questions I asked myself when I started my own SEO business was, “How much do I charge?” If you’re just getting started you might be asking yourself similar questions. What’s a fair rate? What’s everyone else charging? Do I charge fixed pricing monthly, per hour, or per project? Do I …

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First Page Rankings Won’t Save a Broken Business

Let me ask you something…. Have you ever had a client where no matter what you did, they were unhappy? You increased search traffic by 800%. You took customer enquiries from 20 per month to 500. You ranked some of their most desirable terms within search. Yet they’re on the phone bitching and whinging and …

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How To Maintain Traffic and Rankings When Redesigning a Clients Website

When it comes to redesigning a clients site, there’s an awful lot to consider. Especially for larger, well established sites that receive a lot of traffic from Google. Let’s face it, the last thing you want to do is screw it up and lose all of the clients traffic and rankings. This is where the …

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10 Sales Questions to Prequalify Your SEO Leads

In this blog post I want to talk about prequalifying leads. In particular why it’s important and how to go about it. Because look, if you’re not prequalifying your leads, chances are you’re just taking anyone on board and that’s stupid. Infact this is probably the biggest mistake most SEO consultants are making. It’s definitely one that …

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SEO Proposals Are a Waste of Time (Here’s Why)

Let’s talk quickly about proposals. I’m not even sure where to start here. I’ve tried rewriting this introduction several times, but each and every time I end up scrubbing it and starting over simply because I want to start by saying… Proposals are fucked. So I’m going to start with that. “But John, you don’t …

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Performance Based SEO Sucks (Change My Mind)

Performance-based SEO simply means, you get paid inline with the results that you achieve. So if you do great, you get paid. If you don’t then, well, you probably won’t. Performance based SEO is usually offered as an incentive to attract clients, however the incentive is often dishonest, misleading and deceitful. Unlike traditional SEO that …

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