How to Avoid Losing SEO Clients (Even When You Get Them Great Results)
In this short presentation I talk about how to avoid losing happy SEO clients, which might sound unusual but it does happen.
How to Productize an SEO Campaign and Scale to $100k /month
SEO campaigns can often seem like overwhelming and confusing projects. Especially when there are so many moving parts and much of what’s involved isn’t always obvious. In order to help, I’ve created a complete SEO campaign diagram to help you visualize the entire process. Being able to visualize a campaign and see it in its …
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Effective SEO Client Retention Strategies to Reduce Churn and Boost Revenue
Let’s face it, finding new leads can be difficult. The amount of time, money and resources invested can be significant, especially in highly competitive markets where advertising costs can be considerable. Which is why as an agency owner you should be working toward prioritizing client experience, reducing churn and retaining customers long term. Not only …
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10 Reasons Why Proposals are Killing your SEO Agency
Let’s talk quickly about proposals. I’m not even sure where to start here. I’ve tried rewriting this introduction several times, but each and every time I end up scrubbing it and starting over simply because I want to start by saying… Proposals are fucked. So I’m going to start with that. “But John, you don’t …
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Rethinking SEO – Why Traditional SEO No Longer Makes Any Sense
What I’m about to say is probably going to confuse some people. It might even upset some people. I might even cop some abuse for saying it, but I’m going to say it anyway, because I’m tired of picking up the phone each day, having to listen to business owners complain about how they’ve been …
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