Quitting your job and starting an SEO business


  • Dont just quit your job if you don’t have money. Work a part time job so you can cover basic expenses
  • The best time to start a business is today. Every day you wait is another day wasted waiting for the “right time”
  • Stop being miserable working a job you hate. Go and follow your passion.
  • Fuck the naysayers.


Matt:                     I think one of the things for me is I spent a lot of time travelling to Sydney. So, probably 15, 16 years doing the commute. So, whenever I compare what I’m doing working from home to what I used to do, which is to …….I won’t go anywhere near a train station.

John:                     Yeah. This is something that I’ve spoken … I’ve had this conversation a number of times with coaching students and numerous times, especially with Byron. It can be really easy to lose perspective in just how lucky and fortunate we are. I shouldn’t say lucky because what we do is not about luck, but certainly fortunate because I stay up late, I go to bed when I want, I get up when I want. I can take a break, go down and have lunch, watch some Netflix. I’m working my own schedule.

John:                     I still get work done, which I’m sure you do too, Matt. But sometimes you think, “Fuck, I just need a break.” But it can be really easy to, and I’m certainly guilty of it, sitting at a desk going, “Oh, this fucking sucks. And I’m not enjoying this. And this client’s giving me the shits,” To lose perspective and I’ve done the whole commute thing as well when I had my government job. Getting up, rushing around, looking at the time, sitting in traffic, fucking sitting in boring meetings, all of that shit that just becomes a total drag. And they are a good reminder every now and then.

John:                     And I think I’ve said this in a couple of the calls, go and sit at the train station around peak hour and watch people fucking getting on and off those trains, on and off those trains around peak hour. They’re like fucking zombies. And I think, “No.”

Matt:                     Yeah. I remember once, I was getting off, I think it was at Redfern because I worked in the technology park down there. It was a busy station. It was pouring rain, it was cold, middle of winter. And I was walking up the stairs out at Redfern Station and it was that packed that you could only take one step at a time when the person in front of you had taken the next step. Everyone had umbrellas and I said, “Oh, man,” and that was just getting to work. And I thought, “This is the pits.”

John:                     I mean, I’ve kind of lost touch with that life now. I certainly don’t forget it. I remember how miserable I was. I don’t understand people that continue doing it year after year. There are people that … well spoken with people rather, that live here on the central coast or even in Newcastle and they travel from Newcastle to Sydney and back every day for a nine to five job. It’s five hours worth of travel.

John:                     I remember when I was working at my job, Matt and it certainly didn’t happen overnight for me because I read a lot of books and did a lot of training and went to a lot of get-togethers and big fucking events where they had speakers. And I mean, I had dollar signs in my eyes for a long time. But I remember driving to work … I’d go to bed at night dreading having to get up in the morning thinking, “Fucking hell. I’ve got to work tomorrow.”

John:                     And I found myself driving to work. I knew where all the potholes were. I started remembering number plates. And I would stop at lights and look over at people and they’d be sitting in their car. It’s like a scene out of the fucking Walking Dead. You’d see them just sitting there like this.

Matt:                     Yeah.

John:                     And in amongst all of that, being told what to do and rushing around and worrying about, “Oh, fuck. I’m going to be late.” And I’ve got meetings and all of the bullshit that you get working a traditional job. I just desperately wanted out. And for anyone that is still in that same position, you’ve just got to make the decision to get out. Because I don’t know, I mean, I’m not sure what your trigger moment was, Matt, and when you made the decision to get out, but it can be real easy.

John:                     I mean, I had a really comfortable government job. I was earning $100,000 a year and you don’t lose your job when you’ve got a government job unless you die at your desk. So, I knew that if I didn’t fucking do something that I’d still be sitting there in 20 years thinking, “Oh, it’s just not quite the right time.”

Matt:                     I was in government and they let a whole bunch of contractors go. And I had six weeks to work out do I get another job in IT doing what I was doing or do I give this thing a go? I’d been doing it probably two years on my own time on the train. I really used the time on the train to study, to read, to listen to podcasts and that really was the training ground for me, spending all that time … And I really enjoyed it because there’s no interruptions. You could just do things. And then they put a whole bunch of contractors off and I had six weeks to work out or start looking for another job, doing what I was doing, or give this thing a go.

Matt:                     But I just couldn’t figure out how it was going to work because the clients I had was sort of small-time, a couple of hundred bucks a month. I’m thinking “I’m going to have to get 20 or 30 clients just to be able to support myself.” I just couldn’t really figure out how it was going to work.

Matt:                     Anyway, I was going for these jobs, I didn’t go for that many jobs but I’d go for a job and it was like, 400 applicants. All these guys fresh out of uni, all the different qualifications. And you’d go for an interview. You never heard anything back. So, in the end, I just sort of said, “I’ve got no choice. I just got to do it.”

Matt:                     And that’s basically, I put everything into it. And I went around knocking on doors and started getting clients and we caught up and we started doing some coaching. And you basically said, I think I was bringing on a new client and you said, “Minimum 1000 a month, mate. Don’t do anything less, and upfront payments.” I’m going, “I can’t do that.” And you go, “Well, you got to.”

Matt:                     And unless someone had actually told me to do it, I wouldn’t have done it. But when you have someone saying, “You don’t have any choice. This is what you got to do.” And I did it and it was like, “Okay. Well, that’s fine. We don’t mind that.” And I thought, “Well, I should be doing this all the time.” So, it’s when you get a little bit of advice that makes a lot of sense to you but it’s practical, that’s what really helped me, anyway.